In the age of patient-driven healthcare, effective pharmaceutical branding strategies need to include ‘softer ‘patient advisory editorial content that connects with the target demographic where and how they consume their health information while meeting strict compliance requirements. When Aciphex, an indication for treating heart burn and various conditions relating to excess stomach acid, wanted to create awareness for the condition, we developed a stylish series of highly informative awareness ‘advertorial’ magazine inserts to be placed into select Meredith publications.
