Customer Loyalty Program

Ally Financial

My Ally Connect is a key part of Ally’s overall brand promise of “customer-centric banking.” Each customer receives a highly integrated personal financial gateway that drives relevance, automates content, and optimizes customer lifetime value through enhanced retention and increased product adoption. The program provides Ally customers with personalized information and relevant content that has been mapped to their unique needs based on multiple factors including customer journey, customer data, and Ally-driven business logic.

Originally launched as a personal digital communication to welcome new auto finance customers to the Ally brand, the My Ally Connect platform has evolved to become a digital communications solution that can be leveraged across all lines of business.

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