BenjaminMoore.com receives nearly 1,000,000 visitors each month. Almost half of the visitors want to connect to a local retail store’s website. The brand wanted to give each retail store its own local Web presence and a way to easily update the site efficiently, while maintaining the integrity of the 125-year-old Benjamin Moore brand.
The resulting solution provides retailers with stand-alone websites that meet Benjamin Moore brand standards, yet still allow retailers to add their own look and custom content. Each website includes a home page, a products section, an about us page, a location and hours page that includes interactive-mapping capabilities, an integrated newsletter, and an email marketing tool. The content management system lets retailers add more pages and expand their presence as much as they like. The stores can tap into Benjamin Moore's vast repository of company-approved assets to pull in the information, video and images they need to promote their local businesses to their communities. They can maintain their own websites without any special technical knowledge.