A productized strategic collaboration with a who’s who of automotive brands, including Jaguar, Land Rover, Lexus, Mercedes Benz, Hyundai, Kia, Mazda and Subaru, to implement the industry-leading full lifecycle digital customer management program. The program replaces and fully digitizes the time-worn traditional direct mail -based approach to customer loyalty communication, thus improving effectiveness and reducing cost.
At both pre-defined as well as behaviorally-driven touchpoints, customers receive fully updated personal microsites with relevant automated content designed to enhance brand affinity, as well as automate marketing processes, encourage self-service behaviors, and generally reduce costs, while increasing customer acquisition, retention and satisfaction rates.
